Keysoft it in Business-to-Business
What we offer
We collaborate with you on a vision and provide the process and tools to bring it to life through executive-level advisory and consulting. We cut through the industry jargon and deliver innovative, yet practical solutions that are specific to your B2B marketing challenges. We don’t recommend the next best-of-breed technology that brings us a commission, or just the one that we know best. Our solutions are designed for your environment whatever CRM, CMS, or alphabet soup you have in place. Our consulting breaks down barriers of marketing specialization to deliver true omnichannel B2B marketing that maximizes investments in skills, media, technology, and tools. Full mar-tech gap analysis with recommendations on what to add, expand, and divest, plus a new process for technology onboarding and adoption. A revised lead management process that acknowledged all relevant use cases. We offer a full slate of agency and managed services to ensure your strategy-first approach never winds up on a virtual shelf.
Technical advancements in business-to-business
Increasing Use Of Intent Data
Analyzing intent data is an exciting new capability for B2B markers to add to their account-based marketing strategy. Intent data provides a better understanding of why someone is searching for information, visiting a website, or attending a webinar.
Audience Identification Across Platforms
B2B marketing has always been tricky, particularly in today’s evolving digital landscape where platforms are losing their targeting prowess.
Artificially Intelligent Predictive Models
Marketers are increasingly looking to artificial intelligence to obtain a better understanding and a complete picture of the overall customer journey.
Real-Time Survey Tools
The formula for building a successful B2B sales and marketing flywheel relies on knowing your audience more intimately than any competitor does and understanding the multi-decision maker executive dynamic.
Deep-Dive Marketing Tools
Tools that provide a deep dive into all aspects of your marketing program are critical in a rapidly changing post-pandemic environment.
More Personalized Messaging
We will be tailoring messages, ads, and content so that the brand experience gets more personal. It’s B2B, but it eventually boils down to person-to-person. Tech plays a big role, as always; it will provide the ways to get there and, more importantly, gather the necessary insights to make communications more personal.
United States Military
Salute to the members of the armed forces who have served and serving this great country. Keysoft IT is a service disabled veteran owned small business.